Heidi's Best Business Tips

Business Tips from Owner of HKelly Designs and The Fashion Stop

My name is Heidi Kelly and I am the Girl Boss and designer of HKelly designs (www.HKellydesigns.com) and The Fashion Stop (www.thefashionstophk.com). HKelly designs is a fun and funky handbag company designing handbags to get you noticed. The Fashion Stop is a social media group to help further Indie designers, makers and businesses related to fashion and beauty. In the days of Fast Fashion we have come to realize that there is a need to show the humanity behind Indie brands that don’t always have the funds to play with the big boys. We are spreading the word on cool, fun and funky people living out their dreams.

HKelly designs was born while, I was healing from my first bout with breast cancer. As we were working on our first official line, I was once again hit with a second bout with breast cancer. Breast cancer did not and will not defeat me, instead it pushed me farther than I ever thought I could go. I’ve learned to Live Life Now and dreams don’t happen sitting on your butt watching TV, you have to go out and get it.

So now for my favorite business tip… Social Media! Some are afraid, some don’t know how and some just totally discount it! Don’t! I used to hear, “You can’t sell on Facebook!” Well, guess what, I was. Almost all of my sales come from Facebook. I have had a presence on it for years and as soon as I made my first bag, I posted it and almost immediately, a friend said, “Can you make that for me?” Umm, yes and soon I had a business. Right now the only place I sell more is when I have a home party!

If you don’t know how and don’t want to, hire someone! There are lots of social media gurus out there. Just ask a friend, they probably know someone in the biz or ask on Facebook, lol! For proof Facebook works, check out your Facebook feed, I’m sure there is someone asking advice about some product, service or place to vacation, eat or get their nails done!

As for other social media, go where your customer is. Instagram, SnapChat, Twitter, Vine, YouTube, the list goes on and on.

XOXO,
Heidi Kelly
Girl Boss/Designer

HKelly Designs Facebook
The Fashion Stop Group
HKelly Designs Instagram
The Fashion Stop Instagram
HKelly Designs Twitter
The Fashion Stop Twitter
HKelly Designs Website
The Fashion Stop Website
Youtube Channel