Of course, I think your business needs professional photography, but these tips come from another business expert. Today's guest blogger is Kate Elfatah, owner of HOM consulting, where she helps businesses expand through digital marketing. She assists businesses in planning a custom digital marketing strategy which puts them on the path to increase market and customer awareness for revenue growth and visibility. I have worked with Kate before and she is great so I hope you enjoy her tips!
We have all stumbled upon that website or marketing campaign on social media with some pretty awful photography. I’m here to talk you about the importance of professional photography for your business and why it’s so important to make sure you have some good shots to represent your business. I’m all about the selfie and the right now when it comes to social media, but there is a place and need for a professional photographer when it comes to your business. I don’t care what size business you are.
The biggest reason you should consider professional shots for your business is exactly that, you want a professional look and feel to your business, service or product. If you’re selling products, you want to highlight and create a look and feel that mirrors your brand. Having one-of-a-kind photographs that are unique to your business, meaning no stock photos, will assist you in establishing a cohesive brand identity. It makes it more personal for your potential customers. With stock photography you have the risk of having those images being used by your competitors or someone else. Be unique.
Tips when considering professional photography:
We are in the world where visual is everything. We all like pretty pictures and things that look appealing and inviting. It’s no different for your business.
Visit http://www.homconsulting.com/ for more information on HOM Consulting.